Do you own a website where in you actively post? Well, then this might be something to double up your income right away. Google Adsense, in all the right ways is just a platform where you approve other artists to showcase their blog through advertisements. As the name suggests, the Google AdSense is where in you get to allow people to use some space of your blog or website where they post active advertisements. The advertisements are of all types, dynamic or not; static or not, graphic or not; but they are there to be showcased on the website you run.
So here’s exactly how the Google AdSense feature works for you, in your perspective:
1. Your website has spaces at the sides and bottom for the AdSense feature- You need to first get the AdSense approval for your website based on a lot of parameters like your reach, your engagement of the website and likewise. After you get the approval, you need to decide which areas of the website you want the advertisements to be placed at. There will be many applications coming down by other bloggers, which you need to approve if they align with the niche of your website.
2. Allow people to post: Based on the reach of your website, Google will set bars and the amount you can demand from other avderts that people make. After this has been done, allow the relevant niches to post their advertisements and charge them for the space you are selling. This comes under the bar of ‘Direct ad selling’. You are only selling the space first.
3. The commission and CPC/ CPM: the CPC and CPM are other factors that drive the money you earn. Your reach is directly proportional to the Cost per Click and Cost per Minute of the advertisements. You can opt for commission from the advertisement; it usually is up to $40 or something based on your reach, or to go for the variable factors like CPC. If you believe the CPC will be high enough, you can take up this variable option.
Google handles all of the billing, transactions and other difficult things of any business. You just got to sit back and approve things, approve forms of advertisements and then decide on which space you are selling up to whom. The rest of the things like managing the advertisements, the space and even transactions are taken care of by the Google AdSense team.
Here are some frequently asked questions:
1. Do you have to choose which adverts to go forth with?
You can choose. But there is an option that allows you to sit back and trust Google with the adverts. The niche that you put up in Google will let Google filter up all the kinds of advertisements that fall under this category.
2. Can you decide the design of the Google AdSense space?
Yes, you can very well choose the design of the space you will be selling. The place on the website, the design and the pattern are all your calls to make.
3. Can You see adverts on your own website?
Yes, when the adverts are live and running; you will be able to see what kind of adverts are running on your website.
4. Do You have to pay for the space?
No, you don’t have to pay for the AdSense space. The participation is free.